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  • Gut Health

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      • #1 Prenatal Vitamin in the US

      • Clean Label Project Certified

      • 100% Ingredients Made Traceable

      • 4 Human Clinical Studies

        Our radical idea: supplements should work.

        From university-led clinical studies to patented capsule design, our scientists formulate each product for efficacy.

        “Clean” isn’t clear enough. We’re traceable.

        From rigorous heavy metal testing to human rights audits, our visible supply chain is the first of its kind.

        Our Bestsellers

        • Multivitamin 18+

          Essential for Women

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        • Synbiotic+

          Gut Health

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        • HyaCerarm

          Wrinkle Support

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          Scientific and Medical Leadership

          What happens when a Harvard-trained physiologist and a mom of three walk into a lab? A new standard for women’s health.

          • Katerina Schneider

            Founder & Chief Executive Officer

          • Serena Williams

            Women's Health Advisor

          • Dr. Nima Alamdari

            Chief Scientific Officer

          • Dr. Mastaneh Sharafi

            SVP, Science and Innovation

          • Dr. Marie Caudill

            Professor, Cornell University

          • Dr. Jason Rothbart

            Physician, Cedars-Sinai

            • ★★★★★

              Women's Multivitamin 18+

              “I originally chose this vitamin due to the limited amount ofingredients and the traceability of each, but over the many years oftaking it l have had so many benefits!...*”

              Zoie S.

            • ★★★★★

              Synbiotic+

              “I normally don't write reviews for products but l have noticedsignificant positive changes after taking this productconsistently.... Definitely worth the money!*”

              Monica G.

            • ★★★★★

              Prenatal Multivitamin

              “l chose this because l am planning a pregnancy and although l'mnot pregnant l still use this...I highly recommend because I love it somuch!*”

              Janny V.